In this week's edition of Threads of Inspiration, we had the privilege of speaking with Phumelela Malinga, the visionary founder and designer at BY PHUME. 

Combining his background in mechanical engineering with a deep love for fashion, Phume has created a brand that captivates with its impeccable craftsmanship and attention to detail. 

Inspired by problem-solving and a passion for good design, his gender-neutral creations and commitment to sustainability have set Phume on a trajectory to make a powerful impact in the industry. 

Join us as we delve into Phume's journey, creative process, and plans for the future, and be inspired by his incredible talent and unwavering determination.

 

Hi, I’m Phume. I am a mechanical engineering graduate and fashion designer. In general, I have a variety of interests and fashion has been one of them for a long time. 

After I finished my degree, I was obsessed with design and wanted to marry my love for design with fashion. I sketched a few items and got them made by a seamstress. The items came out so great and I was so surprised at how intuitive the whole process was for me. 

However, I knew I still had a lot to learn so I did a part-time short course in fashion design. Shortly after that, I started the brand and the rest was history.

 

 

I really love good design and attention to detail! That’s the DNA of my brand in a nutshell. I am also inspired by problem-solving. Designing gender-neutral clothing is quite an interesting process and nailing it is rewarding because your product is appreciated and enjoyed by all.  

 

 

I’ve had a lot of memorable moments, a lot of breakthroughs and victories. The most notable would probably be when I got selected as a Design Indaba Emerging Creative in 2019. 

I got to showcase my work to an international audience and met connections that are still strong today!

 

 

Haha please don’t make me choose! I’m proud of all my work. But my latest work is my greatest work so I’m proud that I pushed through and did it. 

I’m speaking of course about our AW/23 Essentials Capsule.

 

In the fashion industry, you try and stay ahead of the trends and be proactive instead of reactive. I think it’s a combination of observation, personal curiosity and healthy risk apatite that help me stay ahead of the curve. 

Tools like social media help you gain a sense of people’s taste which helps a lot.

 

 

 

Our designs are gender-neutral and adjustable. That helps the brand design efficiently and save cost on adapting designs for specific genders. We source our fabric from mills that take sustainability seriously. 

We also specialise in statement pieces which we release seasonally. This limits our output and impact on the environment. Lastly, we use bio-degradable packaging and we encourage our customers to save water by wearing items multiple times between washes on our clothing tags.  

 

 

Our short-term plans are to enter the retail market and grow brand awareness through participation in fashion week and collaborations with other institutions and artists. 

Longer term, I want the brand to be able to host pop-ups all over the world and filter into mainstream culture. I also want the brand to grow its product portfolio and expand into other spheres of design.

 

 

Apart from the great design and attention to detail, we’ve discussed, producing bold and interesting campaigns to drive interest in the brand is a high priority in the plan. 

Also working with more young artists and creators is a path we are exploring in order to make a potent impact.

 

 

Find yourself a role model(s) in the industry; someone who’s gone before you and gotten things right. Start small, design and make clothes for yourself. 

Find out where people in your neighbourhood get fabrics and find out whether there is a seamstress near you who can help you put your ideas together. Have fun and never give up! Goodluck 😊

Phumelela Malinga, the creative force behind BY PHUME, showcases his talent and dedication through his unique designs. 

With a remarkable blend of mechanical engineering skills and a passion for fashion, Phume has carved a niche for himself. 

His designs, inspired by good design and problem-solving, offer a gender-neutral approach that appeals to a wide audience. 

As he continues to make waves in the fashion world, Phume's focus on sustainability and his plans for brand growth and impact demonstrates his determination to leave a lasting imprint in the industry.