Beyonce Knowles

Adidas and Beyoncé’s Ivy Park: What went wrong? And a look into Celebrity-Backed Brands in South Africa - Successes and Failures

Adidas and Beyoncé’s Ivy Park, a collaborative fashion line, has been in the news recently for all the wrong reasons. According to the Wall Street Journal, Adidas is set to lose a staggering $200 million on the project this year.

Lindelwa Masuku·7 months ago