Pharrell Williams appointed as new Creative Director at Louis Vuitton

By Lindelwa Masuku

Pharrell Williams is a household name in the music industry, but his influence doesn't stop there. He's also made a name for himself in the fashion world, and his latest appointment as creative director of Louis Vuitton's menswear line is proof of that. 

We explore what this new role entails for Williams and the impact it could have on the luxury fashion industry. We also look at a few iconic designers who have made heads turn on the runway.

The fashion industry is no stranger to controversy and scandal, and French fashion house Louis Vuitton is no exception. With a history dating back to the 1800s, Louis Vuitton has long been associated with luxury and high fashion. 

Louis Vuitton Flagship store

However, the brand has also been involved in a number of questionable and controversial incidents over the years.

One of the most notable scandals involving Louis Vuitton occurred in the early 2000s when the brand was accused of using child labor in its production facilities in India. The accusations were particularly damaging to the brand, as Louis Vuitton had long been associated with social responsibility and ethical practices. The company was forced to issue a public apology and take steps to address the issue.

Despite this setback, Louis Vuitton has continued to be a leading force in the fashion world. One of the key figures in the brand's recent success was former creative director Virgil Abloh. 

Virgil Abloh

Abloh, who passed away in 2021 at the age of 41, was known for his innovative designs and unique approach to fashion. His work was celebrated for its fusion of streetwear and high fashion, and he was widely regarded as one of the most influential figures in the industry.

Abloh's tenure at Louis Vuitton was marked by a number of noteworthy runway installations and other creative moments. One of his most memorable shows was the "Dreamhouse" concept for his final menswear collection, which featured breakdancing models and a disregard for traditional gender norms in the designs.

Virgil Abloh's ''Dreamhouse'' concept

Other famous fashion designers have also left their mark on the industry with unforgettable shows and runways. One such designer is Alexander McQueen, who was known for his dramatic and often controversial designs. His shows were often more like performance art, and he was celebrated for pushing the boundaries of what was considered acceptable in the fashion world.

Alexander McQueen Runway installation

Another iconic designer is Vivienne Westwood, who is known for her punk rock-inspired designs and irreverent approach to fashion. Westwood's shows are always a spectacle, and she has been a major influence on the next generation of designers.

Designer Vivienne Westwood with models

Another designer who has had a significant impact on the industry is Rei Kawakubo of the brand Comme des Garçons. Known for her avant-garde designs and unconventional approach to fashion, Kawakubo has consistently challenged the status quo and pushed the boundaries of what is considered fashionable.

Rei Kawakubo runway show

Designer John Galliano is also renowned for his spectacular shows, which often include theatrical elements and elaborate sets. Galliano has been a major influence on the fashion world for decades, and his designs continue to inspire new generations of designers.

John Galliano theatrical runway installation

Pharrell Williams, who has recently been named the new menswear creative director for Louis Vuitton, has also had a significant impact on the fashion world. Williams is a multi-talented artist who has achieved success in music, fashion, and art. He has collaborated with a number of high-profile brands and designers, including Adidas and Chanel.

Chanel's Karl Lagerfeld and Pharrell Williams backstage at Chanel’s fall 2017

Despite his success, Williams has not been immune to controversy. His decision to wear diamond-studded Tiffany sunglasses to a fashion show was widely criticized on social media, with many users pointing out the similarities between the design and a pair of spectacles from India's Mughal era.

Pharrell Williams in controversial diamond-studded Tiffany sunglasses

Williams' appointment as the new creative director of Louis Vuitton has been met with both excitement and skepticism. While his creative vision and innovative approach to fashion are likely to bring a new energy to the brand, some have questioned whether he has the necessary experience to lead such an iconic fashion house.

In the end, only time will tell whether Williams is the right choice for Louis Vuitton. However, one thing is certain – his appointment represents a new chapter for the brand, and the fashion world as a whole.

Article Tags

Pharrell Williams

Creative Director

Louis Vuitton


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