Mr Price and REFUSE launch 'uMsamo' collection, blending African heritage with streetwear
By Lindelwa Masuku
Mr Price and REFUSE, the innovative menswear brand, have unleashed their captivating collaborative collection, "uMsamo," combining African heritage with streetwear fashion.
Mr Price has joined forces with the trailblazing menswear brand, REFUSE, founded by Tebogo Makgope and Minenhle Memela, to unveil their sensational collaborative collection, "uMsamo."
This limited-edition range features 18 pieces, blending African-inspired graphics with contemporary urban silhouettes.
This limited-edition range is not just clothing; it's a bold celebration of culture and individuality.
REFUSE, renowned for redefining South Africa's menswear scene with its luxurious African-infused streetwear, has been turning heads since 2016.
After winning the prestigious Scouting Menswear Design prize at SA Fashion Week in 2022, the world took notice, and now, they're gearing up to showcase their unique designs at Milan Fashion Week in September 2023.
"uMsamo" is more than fashion; it's a journey back to one's ancestral roots.
With African-inspired graphics and contemporary streetwear silhouettes, the collection offers a striking blend of tradition and modernity.
From denim-on-denim sets with matching bucket hats to varsity jackets and acid wash tees adorned with REFUSE's distinctive iconography, these 18 pieces are a vibrant ode to self-expression.
Kevin Smit, Managing Director of Mr Price, couldn't be more thrilled about this collaboration, saying, "Their energy and passion are symbiotic with who we are at Mr Price, and we can't wait for our customers to tap into their explosive designs."
So, fashion enthusiasts, whether you're hitting the streets or making a statement, "uMsamo" is your ticket to infusing your wardrobe with a fresh, vibrant, and uniquely South African flair.
Explore the collection in selected Mr Price stores, online, or via the Mr Price app, and redefine your style journey with REFUSE and Mr Price.