Amapiano's rising star: Uncle Waffles and KFC unveil 'Hack the Streets' adventure
By Lindelwa Masuku
Global sensation Uncle Waffles joins forces with KFC in an collaboration that celebrates her Amapiano journey. The "Hack the Streets" campaign invites fans to indulge in an exclusive KFC Uncle Waffles Burger, and embrace the beats that have taken her from Soweto's clubs to global arenas.
Lungelihle Zwane, popularly known as Uncle Waffles, is riding high on the waves of success, and her latest collaboration with KFC adds yet another sparkling chapter to her extraordinary music journey.
Bringing her inspirational story to the forefront, Zwane has teamed up with KFC to introduce fans to the exclusive KFC Uncle Waffles Burger through an innovative and interactive campaign titled "Hack the Streets."
As a torchbearer for the Amapiano genre, Uncle Waffles has taken the infectious beats and beauty of South African music to the world's stage.
From viral sensation to global icon, her ascent has been remarkable, including standout performances at Coachella and nominations for BET Awards.
The partnership with KFC not only allows fans to indulge in an exclusive culinary experience but also offers a chance to traverse the landmarks that have shaped Uncle Waffles' artistic journey.
With scannable QR codes at cultural landmarks across Johannesburg, Soweto, Durban, and Cape Town, the campaign blends music, nostalgia, and the joy of discovery.
Hloni Mohope, marketing director of KFC, emphasises the collaboration's ability to showcase Uncle Waffles' global success story while celebrating the Amapiano genre's essence.
The limited-time availability of the KFC Uncle Waffles Burger adds an air of exclusivity, inviting fans to explore the essence of Amapiano and the cultural landmarks that birthed it.
With a new burger on the menu and a thrilling campaign underway, Uncle Waffles continues to redefine not just her musical journey, but also how fans experience her vibrant artistry.