Cio Malfy Brings LA Dolce Vita Living To South Africa.
By Phumzile Mavimbela
If you know anything about La Dolce Vita, you'll know that it's a sequence of luxury living. A sprezzaturalifestyle made of experiences of comfort, pleasure and passion. This summer, international super premium gin, Malfy, will embrace and embody what locals refer to as La Dolce Vita or the 'soft life'. Bringing this Italian flair to everyday life, the Italian gin will on Thursday, at the Palazzo, launch Ciao Malfy. In translation, this is a greeting, in celebration of a good life.
Lux influencers, Kefilwe Mabote, K Naomi and Tshego Manche, who portray an affluent lifestyle, full of aspirational food, travel and fashion, have joined the Malfy family. This is the brand's first ever campaign launch in South Africa. The three were announced as the brand's ambassadors at the premium event, after mysterious teaser posts that left South Africa in anticipation of who the trio could be.
Together with Malfy, the women will bring to our local terrain, a spirit of the Almalfi Coast that embodies the signature tranquility, leisure and style of Italians. This is complemented by the quality taste of blood oranges, coastal lemons and pink grapefruit which are the signature tastes found in the three distinct variants of the Malfy Gin range.
Ciao Malfy is more than a greeting it’s taste invites you to sit back and enjoy life's moments with the people, places and occasions that create treasured experiences. It's an expression of a deep love for the finer things in life.
"Made in Italy is a label that’s respected around the world, it’s a label that’s known for quality, great craftmanship and for luxury. Malfy is not only made in Italy, at our distillery in Moncalieri, just outside the city of Torino but every bottle proudly carries our GQDI stamp which stands for Gin di Qualità Distillato in Italia which simply means quality gin distilled in Italy. The brand also carries with it a piece of the sunny Amalfi Coast wherever it’s enjoyed and today the spirit of Amalfi has landed on South African shores," says Malfy Marketing Manager, Grant Hendricks.
In celebration of this launch, Malfy will have a series of premium Day Club events which are premium daytime experiences that encourage the enjoyment of Malfy at an unhurried pace. The first one is set to take place this Sunday, the 22nd of November, at Altitude Beach in Fourways, Johannesburg. The venue couldn't be a more suitable fit, to emulate the Almalfi Coast and welcome the summer in true Italian style.