Movie Review: Through Different Eyes.


By Phumzile Mavimbela

 Through the eyes a fascinating film which was shot during Covid 19 restrictions in 2020  in Croatia. The film looks at the impact Standard Chartered’s sustainability efforts will have on nature, through the eyes of nature itself. 
 
The campaign was created by TBWA\Singapore in collaboration with Cannes Grand Prix winning director Jaron Albertin of Smuggler Films. Using a mix of real footage and CGI, the film takes viewers on a journey of sustainability, remarkably seen through the eyes of various animals including eagles, horses, rabbits, dolphins and a pelican. 
 
Cameras were delicately attached to the animals, all under the care and watchful eyes of animal safety regulators, giving the viewer a wonderfully immersive experience. 

“There is a lot of talk around sustainability, but to cut through a sea of predictable messaging we wanted a different perspective. Allowing viewers to see the benefit of Standard Chartered’s sustainability efforts through completely different eyes, felt like a really fresh way to tell our story.”  Said Asheen Naidu, Global Creative Director, TBWA\Singapore: 
 
“Through Different Eyes” was made possible by Standard Chartered and they say it is the  beginning of a new series of brand communications for Standard Chartered demonstrating how finance can be used as a force for good to help sustainable development, economic growth and job creation. 


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